The company was founded in 1999 as a large-scale food and beverage consortium, which is mainly engaged in the Chinese food and beverage.
New Century Youth Food and Beverage Management Co., Ltd was founded in 1999 as a large-scale food and beverage consortium, which is mainly engaged in the Chinese food and beverage. Guiding by the founder Mr. Yi Hongjin in the past years, the whole “Youth Family” has successfully created chain brands as “Youth Restaurant”, “Youth Community”, “Black Stone Cow”, “New Chengjia” and “Easy Snacks” with an operation philosophy of “attention, concentration, condensation and change”.
After 17 years of efforts and development, New Century Youth Food and Beverage Management Co., Ltd has developed into a large-scale professional restaurant chain that covers Beijing, Tianjin, Shanghai and Anhui. It has nearly 40 direct-scale stores and about 3000 employees. During the past years, New Century Youth Food and Beverage Management Co., Ltd has won quantities of awards in the food and beverage industry with exquisite and delicious dishes, fashionable and comfortable environment, high quality and considerate service, such as “Beijing’s top 50 food and beverage companies in 2015”, “Beijing’s top 10 fashionable food and beverage brand in 2015”, “China’s top 10 leisure-featured food and beverage brand in 2016”, “the most appealing brand in the market”. The company ranks 40th at the 2016 China’s top 100 food and beverage companies (2015 financial year).
Facing the future, New Century Youth Food and Beverage Management Co., Ltd will adhere to the enterprise tenet of “respecting the employees, serving the customers”, continue to bring in international advanced technology and equipment, management philosophy and operation talents, increase the company’s comprehensive strength, so as to be one of the most competitive food and beverage brands in the world!
To share the world with Chinese food, to establish an international food and beverage group
Youth Philosophy
Attention, concentration, condensation and change
Core Values
In recent 20 years, in China’s food and beverage market major cities Operation Experience
About 20 years R&D and improvement of Chinese dishes
Complete kitchen, operation and supply chain practice experience
Participating in the world food and beverage research, Chinese food and beverage research, possessing a global outlook
Youth Vision
To share the world with Chinese food, to establish an international food and beverage group
1999, the Youth Food and Beverage officially founded;
the fashionable snack brand Easy Snacks founds in Beijing
In March, the Youth Community officially operates. In the same year, Youth Community enters Hefei market to start strategic layout in east China
the Youth Restaurant enters Hefei market to start strategic layout in east China
the high and mid grade brand New Chengjia founds in Shanghai
the fashionable teppanyaki brand Black Stone Cow founds in Beijing
the Youth Restaurant enters Tianjin market to start strategic layout in north China
the Youth Restaurant enters Shanghai market to start the national strategic layout
the Youth Restaurant opens retail stores successively in Zhongguancun, Liuliqiao, Dongtieying, Daitou and Star City. The Youth Restaurant enters large-scale restaurant chain company in Beijing
the Caishikou retail store of Youth Restaurant opens, Youth Restaurant enters into large-scale chain development
the Taoranting retail store of Youth Restaurant opens, Youth Restaurant brand officially founds
New Century Youth Food and Beverage has won a wide range of industry recognition and honor
On August 30, 2016, the Youth Restaurant wins a honorary title of “Top Ten Favorite Roast Duck Brands of Year 2016” issued by China Hotel Association.
As the designated reception restaurant, “Tianjin Jinwan Youth Restaurant” and “Tianjin Jinwan Easy Dinner” owned by Beijing New Century Youth Food and Beverage Chain had undertaken the reception of Mr. Schneider in 2010, the COO of world economic forum.
On June 25th , the 1st World Chef Festival & 25 Anniversary Activity for the Foundation of Global Chinese Catering Association is grandly held in Beijing. In the “Feng Huo Cup Award Ceremony”, Beijing New Century Youth Food and Beverage Management Co., Ltd wins the honorary title of “Feng Huo Cup--The Most Influential Catering Brand”.
On April 26, the award ceremony “Beijing’s Top 10 Catering Brand in the year 2015 ”, jointly held by Beijing Cuisine Association and Beijing food and Beverage Industry Association, is held in Beijing. The “Youth Restaurant” wins two honorary titles of “Beijing’s Top 50 Catering Company in the year 2015” and “Beijing’s Top 10 Fashionable Catering Brand in the year 2015”.
On April 21, the “5th China Hotel Industry Development Conference and China Hotel Cultural Festival” ends in Beijing. This conference issues “top ten award of national hotel industry” for nine major categories and Beijing New Century Youth Food and Beverage Management Co., Ltd wins the honor of “China’s top 10 leisure-featured food and beverage brand in 2016”.
On May 18, 2016, China Hotel Association releases the “annual report of China’s catering industry in 2016”, New Century Youth Food and Beverage ranks 40th at the 2016 China’s top 100 food and beverage companies (2015 financial year).
The award ceremony of “Top 10 Brands of China’s Food and Beverage Industry of Year 2015” is held in Fuzhou Strait International Convention & Exhibition Center on June 4th.The “Youth Restaurant” wins a nominee award of “Top 10 Dinner Brands of China’s Food and Beverage Industry of Year 2015”.
In February 2009, the “Youth Restaurant” wins the honorary title of “the most appealing brand”
In December 2008, Yi Hongjin is awarded with the honorary title of “3rd Session Top 10 Outstanding Youth in Chaohu”
In January 2007, the “Youth Restaurant” is recognized as a member unit by “China Cuisine Association”
In January 2009, the “Youth Restaurant” is recognized as “youth employment and entrepreneurship internship base” by the Central Committee of the Communist Young League.
September 3-4, 2014, the 6th members’ representative convention of China Cuisine Association and the first session of the 6th Council is held in Jingxi Hotel, New Century Youth Food and Beverage is elected as a council member of 6th China Cuisine Association
In 2006, the “Youth Restaurant” wins a honorary title of “the most urban influential food and beverage brand”
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